Detailed Research PDF
Prototype Link
Scan & Go Payment App
Redefining Supermarket Checkout
Scan & Go Payment App
Redefining Supermarket Checkout
"No queues. No stress. Just scan, pay, and go."
"No queues. No stress. Just scan, pay, and go."
Prototype Link
UX Case Study | Crafted by Yash Gupta
Detailed Research PDF
What’s Wrong with Grocery Shopping Today?
Long checkout queues
Trouble finding products
Lack of personalization
Health info often unavailable
Copyright @ 2025 Yash Gupta
All Rights Reserved
Made with Love ❤️ | Coffee ☕️ | Music 🎧
Meet Priya
A Modern Shopper
Priya Sharma
“I just want to get in, shop quickly, and get home.”
| Marketing
Manager
| Mumbai | 32
| Higly Regular
mobile app
user
SAYS
“I need to get in and out quickly.”
“I hate wasting time in queues.”
“It’s hard to find specific items.”
“I wish there was a smarter way to shop.”
THINKS
I want to avoid peak hours
Hope I don't forget anything
Is this product safe for my kids?
Can I finish shopping before my next meeting?
FEELS
Frustrated by long lines
Anxious about food safety/allergens
Overwhelmed in large supermarkets
Relieved when tech makes life easier
DOES
Uses shopping lists on phone
Scans product labels carefully
Shops quickly, avoids weekends
Asks store staff for help with item locations
What We Discovered
Survey Insights
👥 Respondents: 10
🗺️ Age Group: 18–45
📍 Frequency of Visits:
80% visit supermarkets weekly
60% visit stores within 3 km radius
📊 Key Stats:
Major Issues Faced:
70% said long checkout queues
60% had trouble finding items
50% encountered out-of-stock items
Preferred Supermarkets:
Le Marche
Reliance Smart Bazaar
DMart
📱 Device Use:
90% are comfortable using mobile apps
75% prefer digital payments over cash
Interview Quotes
🧑🦱 User 1 – Supermarket Shopper (Male, 30)
“Checkout lines are frustrating. Once I
waited 15 minutes and ended up
leaving everything.”
“Locating products is tough. I always
need to ask staff.”
👩🦰 User 2 – College Student (Female, 23)
“Huge lines and slow cashing ruins the experience.”
“I love exploring, but I waste
time finding things.”
🧔♂️ User 3 – Working Professional (Male, 34)
“I prefer going online unless I really need something right away.”
“In-store experience feels outdated.”
In-Store Observations
👀 Observed Behaviors:
Customers frequently asked staff about product locations.
Many users were confused by the store layout.
Heavy or bulk items were hard to carry due to poor packaging.
Some customers left after seeing long queues, even with few items.
🛒 Emotional Reactions:
Joy during discounts, well-lit aisles, or neat displays.
Frustration when items weren’t where expected.
Annoyance over stock unavailability or poorly marked shelves.
Key Insight
Queues, layout confusion, and lack of smart tools were recurring themes across all users.
There’s a clear opportunity to redesign the in-store experience using mobile-first convenience.
How Might We Improve This?
How might we?
leverage technology to create a seamless, personalised, and secure checkout experience that integrates online and offline shopping, streamlines the checkout process, provides real-time inventory updates, personalised recommendations, and robust security measures to enhance customer satisfaction and minimise wait times?
Solution Vision:
Skip the checkout queues and personalise your grocery run with Scan & Go, the app that puts the power in your pocket. Scan items as you shop, pay seamlessly through your phone, and enjoy features like Real-time Inventory, Instant Translation, Interactive Map, Collaborative Shopping Lists, Health and Allergen Alert and robust security measures including multi-factor authentication and encrypted transactions. By leveraging cutting-edge technology, we aim to streamline the shopping process, reduce wait times, and enhance overall customer satisfaction.
Features Built for Speed, Safety & Simplicity
Recipe Design
Card based layout, Automatically chose the recipe according to the Product you have to chosen
Health and Allergen Alert
Alert appears automatically for item containing allergens or health issues according to the user filled out by the users earlier to ensure the user safety.
VOI
Analyse user preference and behaviour and the usage as well. Provides recommendations as well. Also A.I. have been integrated as well.
Wishlist
Making it easier to coordinate and divide the shopping list and contribute between friends and family into a single Wishlist
Discover Weekly
showcasing new/trending and upcoming products ( Video )
Interactive Map
Allows the users to get a better grasps of the supermarket layout and to find the products easily and live location as well
Scan & Go
It will allow users to scan their items as they shop and checkout via the app, as this is the main feature of all
Dynamic Pricing Alert
Users will get the notification regarding the discounts and major sale or the price goes down for a limited time
From Paper to Pixel
Paper helped test layout
Mid-fi shaped flows
Hi-fi polished the final feel
This is Just the Beginning
Expand to other verticals (electronics, fashion)
Seamless Omni-channel experience
Sustainable practices + smart packaging
Scan & Go is just the beginning — a smarter, faster, and more sustainable retail model. With the right tech and insights, it can scale across categories, transforming how people shop for everything from groceries to fashion.
What’s Wrong with Grocery Shopping Today?
Long checkout queues
Trouble finding products
Lack of personalization
Health info often unavailable
Priya Sharma
“I just want to get in, shop quickly, and get home.”
| Marketing
Manager
| Mumbai | 32
| Higly Regular
mobile app
user
SAYS
“I need to get in and out quickly.”
“I hate wasting time in queues.”
“It’s hard to find specific items.”
“I wish there was a smarter way to shop.”
THINKS
I want to avoid peak hours
Hope I don't forget anything
Is this product safe for my kids?
Can I finish shopping before my next meeting?
FEELS
Frustrated by long lines
Anxious about food safety/allergens
Overwhelmed in large supermarkets
Relieved when tech makes life easier
DOES
Uses shopping lists on phone
Scans product labels carefully
Shops quickly, avoids weekends
Asks store staff for help with item locations
Meet Priya
A Modern Shopper
What We Discovered
Survey Insights
👥 Respondents: 10
🗺️ Age Group: 18–45
📍 Frequency of Visits:
80% visit supermarkets weekly
60% visit stores within 3 km radius
📊 Key Stats:
Major Issues Faced:
70% said long checkout queues
60% had trouble finding items
50% encountered out-of-stock items
Preferred Supermarkets:
Le Marche
Reliance Smart Bazaar
DMart
📱 Device Use:
90% are comfortable using mobile apps
75% prefer digital payments over cash
Interview Quotes
🧑🦱 User 1 – Supermarket Shopper (Male, 30)
“Checkout lines are frustrating. Once I
waited 15 minutes and ended up
leaving everything.”
“Locating products is tough. I always
need to ask staff.”
👩🦰 User 2 – College Student (Female, 23)
“Huge lines and slow cashing ruins the experience.”
“I love exploring, but I waste
time finding things.”
🧔♂️ User 3 – Working Professional (Male, 34)
“I prefer going online unless I really need something right away.”
“In-store experience feels outdated.”
In-Store Observations
👀 Observed Behaviors:
Customers frequently asked staff about product locations.
Many users were confused by the store layout.
Heavy or bulk items were hard to carry due to poor packaging.
Some customers left after seeing long queues, even with few items.
🛒 Emotional Reactions:
Joy during discounts, well-lit aisles, or neat displays.
Frustration when items weren’t where expected.
Annoyance over stock unavailability or poorly marked shelves.
Key Insight
Queues, layout confusion, and lack of smart tools were recurring themes across all users.
There’s a clear opportunity to redesign the in-store experience using mobile-first convenience.
How Might We Improve This?
How might we?
leverage technology to create a seamless, personalised, and secure checkout experience that integrates online and offline shopping, streamlines the checkout process, provides real-time inventory updates, personalised recommendations, and robust security measures to enhance customer satisfaction and minimise wait times?
Solution Vision:
Skip the checkout queues and personalise your grocery run with Scan & Go, the app that puts the power in your pocket. Scan items as you shop, pay seamlessly through your phone, and enjoy features like Real-time Inventory, Instant Translation, Interactive Map, Collaborative Shopping Lists, Health and Allergen Alert and robust security measures including multi-factor authentication and encrypted transactions. By leveraging cutting-edge technology, we aim to streamline the shopping process, reduce wait times, and enhance overall customer satisfaction.
Features Built for
Speed, Safety & Simplicity
Recipe Design
Card based layout, Automatically chose the recipe according to the Product you have to chosen
Recipe Design
Card based layout, Automatically chose the recipe according to the Product you have to chosen
Health and Allergen Alert
Alert appears automatically for item containing allergens or health issues according to the user filled out by the users earlier to ensure the user safety.
Health and Allergen Alert
Alert appears automatically for item containing allergens or health issues according to the user filled out by the users earlier to ensure the user safety.
Wishlist
Making it easier to coordinate and divide the shopping list and contribute between friends and family into a single Wishlist
Wishlist
Making it easier to coordinate and divide the shopping list and contribute between friends and family into a single Wishlist
VOI
Analyse user preference and behaviour and the usage as well. Provides recommendations as well. Also A.I. have been integrated as well.
VOI
Analyse user preference and behaviour and the usage as well. Provides recommendations as well. Also A.I. have been integrated as well.
Discover Weekly
showcasing new/trending and upcoming products ( Video )
Discover Weekly
showcasing new/trending and upcoming products ( Video )
Interactive Map
Allows the users to get a better grasps of the supermarket layout and to find the products easily and live location as well
Interactive Map
Allows the users to get a better grasps of the supermarket layout and to find the products easily and live location as well
Interactive Map
Allows the users to get a better grasps of the supermarket layout and to find the products easily and live location as well
Interactive Map
Allows the users to get a better grasps of the supermarket layout and to find the products easily and live location as well
Scan & Go
It will allow users to scan their items as they shop and checkout via the app, as this is the main feature of all
Scan & Go
It will allow users to scan their items as they shop and checkout via the app, as this is the main feature of all
Dynamic Pricing Alert
Users will get the notification regarding the discounts and major sale or the price goes down for a limited time
Dynamic Pricing Alert
Users will get the notification regarding the discounts and major sale or the price goes down for a limited time
Paper to Pixel
Paper helped test layout
Paper helped test layout
Mid-fi shaped flows
Hi-fi polished the final feel
This is Just the Beginning
Expand to other verticals (electronics, fashion)
Seamless Omni-channel experience
Sustainable practices + smart packaging
Scan & Go is just the beginning — a smarter, faster, and more sustainable retail model. With the right tech and insights, it can scale across categories, transforming how people shop for everything from groceries to fashion.
Copyright @ 2025 Yash Gupta
All Rights Reserved
Made with Love ❤️ | Coffee ☕️ | Music 🎧